NPTEL Brand Management Week 6 Assignment Answers 2024
1. Offensive strategy to build brand equity is ________________
- Transferability
- Adaptability
- Protectability
- Likability
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2. Primary source for extracting brand association is
- Consumer memory
- Consumer experience
- Consumer socioeconomic category
- Consumer’s family
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3. Which one of the following is not one of the 8 truths about pricing
- Price must be linked to market share strategy
- Price must follow competitor’s brand
- Price must allow decent margin
- Price should be a derivative of cost strategy
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4. Brand audit includes
- Brand values
- Brand HQ
- Brand manager
- Brand identity
Answer :-
5. Branding of Product
- makes it more saleable
- differentiates it from other products in the market
- make it more attractive for customer
- gives customer rebate on MRP
Answer :-
6. ___________is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
- Demographics
- Psychographics
- Socio-economic
- Infographics
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7. NPD Stands for
- national production division
- new product department
- new product design
- new product development
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8. The verbal part of a brand. The part that can be spoken or written is known as
- Brand Name
- Brand Mark
- Logo
- Patent
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9. __________refers to a brands objective attributes in relation to other brands
- Brand position
- Product position
- Brand relationship
- Both A & B
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10. Testing before launching a product launching a product is known as _________
- Acid test
- Concept testing
- market test
- test marketing
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