NPTEL Entrepreneurship Week 12 Assignment Answers 2024
1. A key takeaway from Groz Tools is:
- Groz Tools has multiple locations
- Groz Tools make hand tools
- Groz Tools is based in India
- Design Thinking helps translate customer needs into products
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2. Puliyogare Travels is an example of:
- Corporate entrepreneurship
- Social entrepreneurship
- Employee entrepreneurship
- Not for Profit entrepreneurship
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3. A key takeaway from Resource Bridge is that:
- All recruitment is of one type
- Entry barriers for recruitment start-ups are high
- Start-ups may need to reinvent themselves for success
- None of the above
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4. One of the important principles for enabling scale with scope for start-ups (the case of iClean) is:
- Industry
- Modularity
- Specialization
- Focus
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5. India, with agriculture as the mainstay of the economy, has a unique potential to serve the society with better produce as well as value added agro-products (the case of food processing startups). This illustrates that start-ups can shine with:
- Homegrown recipes
- Contemporary technology
- Strategic marketing
- All of the above
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6. Strategically, marketing is all about:
- Selling products to consumers as much as possible
- Pricing products at the highest possible level
- Matching new company capabilities and new consumer needs
- Convincing others
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7. Digital commerce has led to
- Enhanced choice to consumers
- Ability to buy based on reviews
- Instant digital payment
- All of the above
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8. The following have emerged to be as important as the product itself:
- Packaging protection
- Transportation integrity
- Retail experience
- All of the above
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9. For a business school to be successful as a new start-up, which of the following should it be doing?
- Implement unique pedagogy and courses to differentiate the students
- Consider the ultimate employers (usually the industry) as the customers
- Be the first to enter in an unserved or under-served area
- All of the above
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10. Every start-up will have its core competence but all successful start-ups have a unique additional competency:
- Governmental support
- Industry support
- Ability to conceptualise and execute an integrated business strategy and business model
- None of the above
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