NPTEL Management Information System Week 4 Assignment Answers 2024
1. Which of the following is NOT a component of CRM?
a. People
b. Processes
c. Technology
d. Raw materials
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2. CRM can help in reducing the costs of which areas?
a. Marketing, sales, and customer service
b. Production, inventory, and logistics
c. Human resources, finance, and IT
d. Research, development, and compliance
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3. What is the “bullwhip effect” in supply chain management?
a. A strategy to increase production speed
b. The uncertainty caused by distorted information flowing up and down the supply chain
c. A method to increase inventory levels
d. A process to automate customer service
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4. What are the impacts of Bull-Whip effect?
a. Excess inventories
b. Increased wastage
c. Stockouts
d. All of these
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5. Which of the following is not a method of coping with the Bull-Whip effect?
a. Transportation
b. Establish a demand-driven supply chain
c. Eliminate gaming in shortage situations
d. Break order batches into smaller lots
Answer :-
6. What are the challenges in supply chain management?
a. Traceability
b. Cost
c. Quality of food supply
d. All of these
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7. Which of the following technologies are used in supplier collaboration?
a. Portal
b. Collaborative Forecasting
c. Inventory collaboration
d. All of these
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8. What is the primary feature of lean systems in supply chain management?
a. Elimination of waste
b. Increasing production speed
c. Reducing customer interaction
d. Enhancing financial reporting
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9. CRM analytics can provide insights into which of the following areas?
a. Sales, marketing, and customer service
b. Production, inventory, and logistics
c. Human resources, finance, and IT
d. Research, development, and compliance
Answer :-
10. Which one of the following is not a key capability of e-commerce applications?
a. Online ordering
b. Inventory control
c. Campaigns
d. Online auctions
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