NPTEL Product and Brand Management Week 10 Assignment Answers 2024

NPTEL Product and Brand Management Week 10 Assignment Answers 2024

1. Which of the following is NOT a factor to keep in mind while naming a brand?

• Familiarity and Meaningfulness
• Use of complex and abstract words to intrigue customers
• Differentiated, Distinctive, and Unique
• Brand Awareness and Associations

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2. Which semantic device does “Starbucks” utilize in naming brand?

• Metaphor
• Personification
• Oxymoron
• Alliteration

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3. What does a URL (uniform resource locator) specify?

• The content of a webpage
• The location of a webpage on the Web
• The security of a webpage
• The design of a webpage

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4. How does the human element of brand characters enhance the brand?

• By making the brand more informative
• By making the brand more professional
• By enhancing likeability and creating perceptions of the brand as fun and interesting
• By enhancing product durability

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5. Which brand uses the slogan “Because we’re worth it”?

• Bajaj
• State Bank of India (SBI)
• L’Oréal
• Nike

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6. What distinguishes jingles from other brand elements?

• They are visual in nature
• They are written messages
• They are musical messages
• They are transferable across cultures

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7. What is meant by “Yielding” in the context of the Information Processing Model of Communications?

• Noticing communication
• Understanding the intended message
• Responding favorably to the message
• Seeing or hearing communication

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8. If a consumer feels that a brand does not make them think, which aspect of brand experience is being described?

• Sensory
• Behavioral
• Intellectual
• Affective

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9. Co-branding occurs when:

• A new brand is created without any association with existing brands
• Two or more existing brands are combined into a joint product or marketed together
• A brand is retired from the market
• A brand is repositioned in the same category

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10. Which of the following best describes the concept of a brand audit?

• Internally-focused
• Product-focused
• Customer-focused
• Sales-focused

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