NPTEL Product and Brand Management Week 4 Assignment Answers 2024

NPTEL Product and Brand Management Week 4 Assignment Answers 2024

1. Which of the following is not one of the five distinct groups classified by Rogers (1995) for product adopters?

• Innovators
• Early Adopters
• Early Majority
• Early Innovators

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2. Which of the following best exemplifies related (concentric) diversification?

• A software company acquiring a chain of restaurants.
• A clothing retailer expanding its product line to include home furnishings.
• A consumer durable company diversifying into sewing machines, fans, kitchen appliances, and electric motors.
• An automobile manufacturer entering the aerospace industry.

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3. Which of the following elements is/are not typically associated with the ‘Product’ component of the marketing mix?

1) Quality
2) Features
3) Discount
4) Branding
5) Packaging
6) Publicity

Select the correct answer using the codes given below:
Codes-

• 3 and 6
• 1, 4, and 6
• 1, 2, 4 and 5
• 3, 5, and 6

Answer :- 

4. Which of the following is not an objective of a marketing plan?

• To define the current situation, including customer positioning and competitor positioning
• To define the strategies and programs necessary to achieve the objectives
• To pinpoint responsibility for achieving product objectives
• To improve employee satisfaction and workplace culture

Answer :- 

5. Which strategy in Ansoff’s Matrix involves introducing new products to existing markets?

• Market Development
• Product Development
• Market Penetration
• Diversification

Answer :- 

6. A company has three product lines: beverages, snacks, and desserts. This variety indicates the product mix:

• Depth
• Length
• Consistency
• Width

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7. Which of the following strategies did Starbucks use as an example of Market Development?

• Introducing a new line of coffee drinks in their existing stores
• Selling their coffee beans in grocery stores to reach non-coffee store goers
• Offering loyalty rewards to existing customers
• Launching a new advertising campaign to promote their current products

Answer :- 

8. What factor contributes to the occurrence of a saddle in the adoption curve or product life cycle?

• Geographic segmentation
• Psychographic segmentation
• Chasms in Adopter Segments
• Demographic segmentation

Answer :- 

9. What is the primary goal of a Market Penetration strategy?

• To diversify product offerings
• To develop new markets for existing products
• To increase market share of existing products in existing markets
• To innovate new products for the market

Answer :- 

10. Which of the following best defines a product?

• Only physical items that are tangible and can be touched.
• Only services provided by businesses to consumers.
• Anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, person, places, properties, organizations, information, and ideas.
• Only information and ideas that are intangible and cannot be touched.

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