NPTEL Product and Brand Management Week 5 Assignment Answers 2024

1. Statement 1: Line Stretching occurs when a company lengthens its product line beyond its current range.
Statement 2: Line filling occurs when a product line is lengthened by adding more items within the present range.

Both statements are false.
Statement 1 is True, and Statement 2 is false.
Both statements are true.
Statement 1 is False, and Statement 2 is True.

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2. _____________ is a definitive process of analyzing and assessing each product and its current level of success. It also involves identifying risks and future opportunities, streamlining resource allocation based on product success and priority, and ultimately aligning these products with the business’s long-term strategic goals

Product portfolio management
Line Stretching
Product category management
Portfolio analysis

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3. Which of the following is not a factor in assessing the attractiveness of a product category?

Aggregate Market Factors
Category Factors
Visible Factors
Environmental Factors

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4. Which of the following are aggregate market factors?

Category size (measured in both units and monetary value)
Category growth
Technological factors
Political factors
Stage in product life cycle
Economic factors
Bargaining power of suppliers
Sales cyclicity
Seasonality
Profits
Amount of intra-category rivalry

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5. Match the different Buyers/Users broken into different categories in Table 1 with their correct description in table 2.

I – C, II – D, III – A, IV – B
I – D, II – B, III – C, IV – A
I – B, II – A, III – C, IV – D
I – B, II – C, III – A, IV – D

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6. The measurement of satisfaction involves three key aspects. Which of the following is not one of them?

Expectations of performance/quality.
Perceived performance/quality.
Visualized prototype.
The gap between expectations and performance.

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7. In ‘How Competitive Forces Shape Strategy,’ Michael Porter (1979) identifies five fundamental forces that drive competition within an industry. Which of the following is NOT one of those forces?

The threat of new entrants
The threat of substitution
The bargaining power of Employees
The bargaining power of customers
Rivalry between current competitors

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8. What kind of line Stretching is employed when companies wish to enter the high end of the market for more growth, higher margins, or simply to position themselves as full-line manufacturers?