NPTEL Brand Management Week 3 Assignment 2024
1. Expand the acronym CBBE
- Customer-based brand equity
- Consumer-based brand equity
- Company-based brand equity
- Collateral-based brand equity
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2. What is the purpose of brand repositioning?
- To change a brand’s visual identity and logo
- To enter new markets with a brand’s existing products or services
- To change the perception and positioning of a brand in the market
- To create a new sub-brand within an existing brand portfolio
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3. What is brand personality?
- The personal traits and characteristics of a brand’s target audience
- The human-like attributes and qualities associated with a brand
- The demographics and psychographics of a brand’s customers
- The marketing techniques used to promote a brand
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4. What is the purpose of a brand ambassador program?
- To reduce marketing costs for a brand
- To improve a brand’s reputation and credibility
- To hire influential individuals to manage a brand’s social media accounts
- To train employees on brand management strategies
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5. Companies use ______________ for the equity of a brand name to address segment needs.
- Brand element
- Brand bonding
- Sub-brand
- None of the above
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6. A consumer’s ability to identify a brand, recall its performance and compare it with other brands is called ____________.
- Brand portfolio
- Brand extension
- Brand bonding
- Brand awareness
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7. ______________ ensures repeat purchase and helps marketers overcome competition from other firms.
- Brand awareness
- Brand loyalty
- Brand association
- None of the above
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8. Both brand association and brand personality are a part of __________.
- Brand symbol
- Brand image
- Brand relationship
- None of the above
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9. Companies are leveraging the power of a successful brand name to cover a greater market area. This branding strategy is known as __________.
- Brand portfolio
- Brand relationship
- Brand loyalty
- Brand dilution
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10. Which of the following is an example of a brand positioning strategy?
- Apple targeting tech-savvy consumers with its products
- Coca-Cola offering discounts to attract price-sensitive customers
- Nike using celebrity endorsements in its advertising
- McDonald’s expanding its menu to include healthier options
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