NPTEL Brand Management Week 1 Assignment Answers 2024

NPTEL Brand Management Week 1 Assignment Answers 2024

1. Which of the following is a key objective of brand marketing?

• Enhancing employee satisfaction
• Increasing operational efficiency
• Building brand awareness and equity
• Minimizing production costs

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2. Which of the following is NOT a component of brand positioning?

• Target audience
• Brand promise
• Brand logo
• Competitive analysis

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3. Which marketing channel focuses on leveraging influential individuals to promote a brand?

• Social media marketing
• Content marketing
• Influencer marketing
• Email marketing

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4. Which marketing channel focuses on creating and distributing valuable content to attract and engage with a target audience?

• Social media marketing
• Content marketing
• Email marketing
• Search engine marketing

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5. Brand management continuum can be

• Linear
• Non-linear
• Both
• Neither

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6. At the marketplace, one cannot buy _________ for a consideration.

• Goods
• Services
• Naturalness
• Religion

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7. Brand Love is a strategy that converts brand loyal customers into

• Permanent customers
• Advocates
• Intermittent customers
• Marketing experts

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8. What is the purpose of market research in brand marketing?

• To identify consumer needs and preferences
• To increase brand loyalty
• To reduce advertising costs
• To create brand slogans

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9. What is the term used to describe the emotional connection that consumers have with a brand?

• Brand loyalty
• Brand image
• Brand affinity
• Brand differentiation

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10. What is the primary goal of brand loyalty programs?

• To attract new customers
• To increase brand awareness
• To reward and retain existing customers
• To generate revenue from advertising

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