NPTEL Brand Management Week 1 Assignment Answers 2024
1. Which of the following is a key objective of brand marketing?
- Enhancing employee satisfaction
- Increasing operational efficiency
- Building brand awareness and equity
- Minimizing production costs
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2. Which of the following is NOT a component of brand positioning?
- Target audience
- Brand promise
- Brand logo
- Competitive analysis
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3. Which marketing channel focuses on leveraging influential individuals to promote a brand?
- Social media marketing
- Content marketing
- Influencer marketing
- Email marketing
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4. Which marketing channel focuses on creating and distributing valuable content to attract and engage with a target audience?
- Social media marketing
- Content marketing
- Email marketing
- Search engine marketing
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5. Brand management continuum can be
- Linear
- Non-linear
- Both
- Neither
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6. At the marketplace, one cannot buy _________ for a consideration.
- Goods
- Services
- Naturalness
- Religion
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7. Brand Love is a strategy that converts brand loyal customers into
- Permanent customers
- Advocates
- Intermittent customers
- Marketing experts
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8. What is the purpose of market research in brand marketing?
- To identify consumer needs and preferences
- To increase brand loyalty
- To reduce advertising costs
- To create brand slogans
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9. What is the term used to describe the emotional connection that consumers have with a brand?
- Brand loyalty
- Brand image
- Brand affinity
- Brand differentiation
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10. What is the primary goal of brand loyalty programs?
- To attract new customers
- To increase brand awareness
- To reward and retain existing customers
- To generate revenue from advertising
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