NPTEL Brand Management Week 2 Assignment Answers 2024
Q1. What is brand management?
Developing sales strategies
Creating advertising campaigns
Building and maintaining brand perception and value
Conducting market research
Answer:- c
Q2. What is a brand promise?
A legally binding commitment made by a brand to its customers
A statement that communicates the unique benefits and value that a brand offers to its customers
A promotional offer made by a brand to attract new customers
A guarantee of product quality and customer satisfaction
Answer:- b
Q3. Brand positioning refers to:
How a brand is positioned on store shelves
How a brand is positioned in the market compared to its competitors
How a brand is positioned in relation to its target audience
How a brand is positioned in digital marketing channels
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Q4. What is brand equity?
The financial value of a brand
The perception of a brand’s quality
The number of products a brand offers
The number of loyal customers a brand has
Answer:-
Q5. What is the role of employee training in brand management?
To increase employee salaries and benefits
To create a positive work environment
To ensure that employees understand and embody the brand’s values and promise
To reduce employee turnover
Answer:-
Q6. Which among the following is an outcome of higher brand equity
Reduced margins
Increased margins
vulnerable to competitor action
More competition
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Q7. The company that began formal brand manager system is
Coca Cola
P & G
Unilever
Bata
Answer:-
Q8. A brand manager creates a repository of
Patents
Names of all brand managers
Brand stories
Financial assets
Answer:-
Q9. Which of the following is NOT a factor that influences brand equity?
Brand awareness
Brand loyalty
Brand pricing
Brand associations
Answer:-
Q10. What is the term used to describe the set of tangible and intangible attributes that a brand
possesses?
Brand identity
Brand equity
Brand personality
Brand image
Answer:- Click Here
