NPTEL Brand Management Week 4 Assignment Answers 2024
1. _______________ is used to check the efficiency of a particular brand among its customers.
- Brand bonding
- Brand testing
- Brand association
- Brand loyalty
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2. The strategy of using a name, logo, sign, symbol or design, etc. to help consumers identify a product or service, and also differentiate it from competitors is called _______________.
- Umbrella branding
- Branding
- Mega branding
- Co-branding
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3. If a company uses successful brand names to launch a new or modified product in a new category, this strategy is called ______________.
- Brand extension
- Co-branding
- Line extension
- Multi branding
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4. Trademarked devices that help to identify and differentiate a brand from its competitors are called ____________.
- Brand dilution
- Brand extension
- Brand elements
- None of the above
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5. Which of the following is NOT a component of brand identity?
- Logo
- Tagline
- Customer testimonials
- Typography
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6. What is brand experience?
- The physical appearance of a brand
- The financial value of a brand
- The overall perception and impression that consumers have when interacting with the brand
- The marketing strategy of a brand
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7. What is the purpose of a brand audit in brand identity development?
- To design a logo
- To analyze and evaluate the effectiveness of current brand elements
- To create a color palette
- To determine the target audience for a brand
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8. What is brand architecture?
- The physical layout and design of a brand’s office or retail space
- The legal framework and intellectual property rights associated with a brand
- The structure and hierarchy of a brand’s product portfolio and sub-brands
- The brand’s internal organization and reporting structure
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9. Kapferer’s brand identity prism has
- 3 parts
- 6 parts
- 5 parts
- 10 parts
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10. Which of the following is an example of a brand differentiation strategy?
- Pepsi using the same advertising campaign as Coca-Cola
- Toyota offering the same features as Honda
- McDonald’s lowering its prices to match Burger King
- Nike partnering with a luxury fashion brand
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