NPTEL Brand Management Week 7 Assignment Answers 2024
1. Income approach of determining the value of a brand means
- Discounted future cash flows
- Discounted past cash flows
- Adding current cash flows
- None of the above
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2. To elicit hidden brand associations, researchers study and infer from all except
- behavioral patterns
- gestures
- facial expression
- Income levels
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3. One man’s price is another man’s ____________
- Revenue
- Cost
- Profit
- Image
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4. Big five personality model has the following as its trait
- Colour
- Agreeableness
- Aggression
- Modesty
Answer :-
5. Which is the future of direct marketing___________
- one to one communication
- open dialogue
- personal relationship
- All the above
Answer :-
6. __________pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
- Market-skimming
- Value-based
- Market-penetration
- Leader
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7. The strategy to ensure the purchase of new product or high quality product by the customer is called
- Core Sales
- Upgrading
- Full-line sales
- Product-line sales
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8. Brands like to stay contemporary because of:
- Others do it
- Staying attractive
- Upholding the contract
- None of the given options
Answer :-
9. While developing the brand picture, first of all, you envision:
- Attributes
- Obsessions
- Benefits
- All of the given options
Answer :-
10. Brand identity is followed by___________, which is a reflection of what marketers planned to send to the public.
- Brand value
- Brand image
- Advertising
- Brand personality
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