NPTEL Brand Management Week 8 Assignment Answers 2024
1. The Following gradually relinquished their role in brand management function:
- Brand managers
- CEOs
- Sales heads
- Advertisement agencies
Answer :- For Answers Click Here
2. Mental map places brands across diametrically opposite ______________
- Thoughts
- Sentiments
- Spectrums
- Colours
Answer :- For Answers Click Here
3. Which option below is not a technique for eliciting deeply held brand association
- Statistical analysis
- Long personal interview
- Mental map
- Projective technique
Answer :- For Answers Click Here
4. Marketing is creating, communicating and ____________a need
- Forming
- Storming
- Structuring
- Delivering
Answer :-
5. The person who created the concept of Brand identity prism is_______________
- David Aaker
- Jean Noel Kapferer
- Kevin Lane Keller
- YLR Moorthy
Answer :-
6. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:
- Strategic windows
- Strategic leverage
- Conversion strategies
- Vulnerability
Answer :- For Answers Click Here
7. When the same brand name holds several products in different markets, it is known as the
- Umbrella brand
- Source brand
- Multi-brand
- Range brand
Answer :-
8. Brand assets include:
- The name of the brand
- Reputation, relevance, and loyalty
- Less quality complaints
- All of the given options
Answer :-
9. The task of any business is to deliver at a profit.
- customer needs
- customer value
- products and services
- improved quality
Answer :-
10. The most basic level of a product is called the:
- core product.
- central product.
- fundamental product.
- augmented product.
Answer :- For Answers Click Here
