NPTEL E-Business Week 4 Assignment Answers 2024
1. A tour booking website is using the past customer reviews to assist the potential customer to choose the right package that best suits to their need. This effort can be attributed to__________step of AIDA model of marketing communication
a. Attention
b. Interest
c. Desire
d. Action
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2. I frequently purchase from XYZ online store. I can be termed as a_____________ in e-marketing terminology.
a. online consumer
b. online prosumer
c. online buyer
d. online key customer
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3. There are two basic mode of Online Promotions Push and Pull. While Pull refers to the promotion by the ______________ Push refers to the initiative by the__________.
a. Provider, user
b. User, Provider
Buyer, Seller
d. Seller, Buyer
Answer :-
4. Which of the following step in Supply Chain Operations Reference (SCOR) Model requires finding opportunities and forecasting.
a. Source
b. Make
c. Deliver
d. Plan
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5. Bullwhip effect refers to the increase in _________________ variability as we travel up in the supply chain
a. Production cost
b. Market price
c. Supply quantity
d. Order quantity
Answer :-
6. Interoperability concerns with ___________ during e-supply chain implementation
a. Strategic
b. Managerial
c. Technical
d. Resource sharing
Answer :-
7. Identifying, composing and operating together various applications that are designed and implemented independently during e-supply chain implementation can be termed as
a. Interoperability of service
b. Interoperability of data
c. Interoperability of semantics
d. None of the above
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8. The task of directing the crane and providing feedback and diagnostics if the crane cannot fulfil
the operation is performed by_______________ under warehouse management system.
a. Equipment Control systems
b. Pick-to-light
c. Bar code
d. RFID
Answer :-
9. Shipping Consolidation and Load/Trip Planning are the activities performed using
a. E-procurement system
b. Logistics management system
c. Warehouse Management System
d. Transport Management System
Answer :-
10. During COVID a farmer-producer organization started direct delivery of farm produces to the customers. The customers place order to the organization through WhatsApp, the items ordered are then collected from different farmers and packed together. A truck carrying the packets moves around in the city and delivers the items in few selected delivery points. The customers receive WhatsApp messages about the nearest pickup points and collect the items. The model followed for this purpose can be termed as
a. Distributor storage with package carrier delivery
b. Manufacturer or distributor storage with consumer pickup
c. Distributor storage with last mile delivery
d. None of the above
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