NPTEL Marketing Management – I Week 2 Assignment Solutions
NPTEL Marketing Management – I Week 2 Assignment Answers 2023
1. Which growth strategy involves introducing current products into new markets or segments?
- Penetration
- Product Development
- Market Development
- Diversification
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2. Which value discipline focuses on delivering high-quality products or services that push the boundaries of innovation and performance?
- Operational Excellence
- Product Leadership
- Customer Intimacy
- Market Leadership
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3. In which type of competitive environment do a few large companies dominate the market and often engage in strategic interactions with each other?
- Pure Competition
- Oligopoly
- Monopoly
- Monopolistic Competition
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4. Which competitive force, according to Porter’s Five Forces framework, examines the possibility of other products or services fulfilling the same function as the one offered in the market?
- Determinants of Supplier Power
- Determinants of Substitution Threats
- Determinants of Buyer Power Bargaining Leverage
- Rivalry Determinants
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5. In GE’s Strategic Planning Grid, what two factors are typically assessed to evaluate business units?
- Market Share and Market Growth
- Business Strengths and Industry Attractiveness
- Customer Loyalty and Employee Satisfaction
- Product Quality and Profit Margins
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6. Which category of the BCG Matrix represents products that have a high market share in a high-growth market?
- Star
- Question Mark
- Cash Cow
- Dog
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7. The strategy of a company is to create niche products for a small segment of customers by understanding their needs and wants. This can be categorized under which of the Porters generic strategies:
- Cost Leadership
- Differentiation
- Focus
- None of these
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8. Within the PESTEL framework, which factor considers the influence of cultural norms, demographics, and lifestyle changes on a business environment?
- Political
- Economic
- Social
- Legal
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9. Which of the following statements regarding characteristics of core competencies is incorrect?
- It should be applicable to a wide variety of markets
- It should be valued by the customers
- It should be able to generate competitive advantage
- It should be easy to replicate
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10. In a SWOT analysis, which of the following represents an external factor that could potentially harm the organization and is beyond its control?
- Strengths
- Weaknesses
- Opportunities
- Threats
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