NPTEL Product and Brand Management Week 1 Assignment Answers 2024

NPTEL Product and Brand Management Week 1 Assignment Answers 2024

1. Statement 1: A brand is defined as a bundle of attributes capable of exchange or use; usually a mix of tangible and intangible forms.

Statement 2: A product is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.

• Both statements are false.
• Statement 1 is True, and Statement 2 is false.
• Both statements are true.
• Statement 1 is False, and Statement 2 is True

Answer :- a

2. Which of the following statements about the product persona is false?

• Personas are abstractions of groups of real consumers who share common characteristics and needs.
• It is also a profile of a employees who sell the product.
• Product Persona provides a unified view of how a product interacts with its users.
• It defines the beliefs, motivations, interests and personality of a product.

Answer :- b

3. As discussed in the lecture, there are six levels in the product hierarchy. Identify the missing levels in the diagram?

• Product Mix, Product Design, Product Quality
• Product System, Product Plan, Product Variant
• Product Packaging, Product Style, Product Quality
• Product Item, Product Line, Product Family

Answer :- Click Here

4. Who proposed the classification schema that includes Product Referent, Task or Outcome Referent (Benefit), and User Referent (Usage) for describing products and services?

• Philip Kotler
• Theodore Levitt
• Myers and Shocker
• Clayton Christensen

Answer :- Click Here

5. Which of the following statements about Product Attributes is NOT true?

• Product attributes are the characteristics by which products are identified and differentiated.
• Product attributes usually comprise features, benefits, and uses.
• Any given product or service can only be presented in one attribute class.
• When making judgments about multi-attribute alternatives consumers are likely facing a mixture of characteristic, beneficial, and image attributes.

Answer :- 

6. Match the product terminologies in Table 1 with their correct descriptions in Table 2.

• I – C, II – B, III – A
• I – A, II – B, III – C
• I – B, II – A, III – C
• I – B, II – C, III – A

Answer :- 

7. Which of the following are the dimensions of product mix?

• Width
• Complexity
• Length
• Volume
• Weight
• Depth
• Intensity
• Consistency

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8. Statement 1: Product design is the totality of features that affect the way a product looks, feels, and functions to a consumer.

Statement 2: Product mix refers to the number of different classifications of goods carried in a particular merchandising unit.

• Both statements are false.
• Statement 1 is True, and Statement 2 is false.
• Both statements are true.
• Statement 1 is False, and Statement 2 is True.

Answer :- 

9. Product development can be viewed from three perspectives. Which of the following is not one of these perspectives?

• As Rational Plan
• As Communication Web
• As Leadership Approach
• As Disciplined Problem Solving

Answer :- 

10. _____________ is a group of diverse but related items that function in a compatible manner.

• Product System
• Product Attribute
• Product Type
• Product Style

Answer :- Click Here