NPTEL Product and Brand Management Week 12 Assignment Answers 2024

NPTEL Product and Brand Management Week 12 Assignment Answers 2024

1. In brand management continuum, which strategy is characterized by a brand undertaking activities to stay relevant in a changing environment?

• Reposition
• Revitalise
• Reinforcement and Remind
• Relaunch

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2. ______________ are general evaluations based on beliefs or automatic affective reactions.

• Brand loyalty
• Consumer preferences
• Attitudes
• Purchase intentions

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3. A consumer who continues to purchase Nike sports apparel and footwear despite the availability of cheaper alternatives demonstrates:

• Brand awareness
• Brand image
• Brand loyalty
• Brand repositioning

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4. Which part of the Brand Management Continuum involves strategies that are increasingly revolutionary, reactive, risky, and potentially costly?

• The first 3 ⅟2 strategies
• The last 3 ⅟2 strategies
• The first 2 ⅟2 strategies
• The reinforce strategy

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5. Value-oriented repositioning is particularly beneficial for a brand when:

• It aims to increase its market share through aggressive pricing strategies.
• It wants to expand its product portfolio without changing its core value proposition.
• Competing against products in the unorganized sector and has established a strong value proposition.
• It plans to launch premium products to target high-income consumers.

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6. What does rebranding typically involve?

• Adjusting prices of products
• Hiring new employees
• Changing the identity of the brand
• Opening new branches

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7. A sense of achievement gained from wearing a shirt is an example of:

• Symbolic utility
• Constitutive utility
• Practical utility
• Functional utility

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8. What phenomenon occurs when consumers become less excited or bored over time with the symbol of their success?

• Reflexive Effect
• Boredom Effect
• Wellbeing Effect
• Symbolic Utility

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9. Patanjali’s brand salience is primarily based on:

• Technological innovation
• Natural with Ayurvedic properties
• Luxury and opulence
• High-tech products

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10. What type of utility refers to the material and physical benefits a product provides?

• Symbolic utility
• Emotional utility
• Constitutive utility
• Social utility

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