NPTEL Product and Brand Management Week 7 Assignment Answers 2024

1. As discussed in class, there are four dimensions for innovation. Match each dimension listed in Table 1 with its correct description in Table 2.

I – D, II – B, III – A, IV – C
I – A, II – D, III – C, IV – B
I – B, II – A, III – D, IV – C
I – B, II – C, III – A, IV – D

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2. Statement 1: Incremental Innovation occurs when new products or services use existing technology to create new markets and/or new consumers that did not purchase that item before.

Statement 2: Architectural Innovation occurs when firms introduce offerings that are so unique and superior that they threaten to replace traditional approaches.

Statement 1 is True, and Statement 2 is false.
Statement 1 is False, and Statement 2 is True.
Both statements are false.
Both statements are true.

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3. Which type of innovation takes place when both the market and the technology are new?

Incremental Innovation
Disruptive Innovation
Architectural Innovation
Radical Innovation

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4. Which of the following correctly identifies the three color-coded categories in the Ten Types framework?

Strategy, Design, Market
Configuration, Offering, Experience
Innovation, Development, Execution
Product, Process, Service

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5. What do the two pillars of the next generation of innovation, N=1 and R=G, represent?

Personalized co-created customer experiences and global resource availability
One-size-fits-all solutions and regional customization
National markets and regional economies
Network-based innovation and resource generation

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6. ___________________ means interpreting one’s own interpretations, looking at one’s own perspective from other’s perspective, and turning a self-critical eye onto one’s own authority as an interpreter and author.

Reflexivity
Objectivity
Subjectivity
Pragmatism

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7. Identify the X, Y, and Z stages of the consumer adoption process in the diagram.

Define, Ideate, and Prototype
Awareness, Evaluation, and Adoption
Idea generation, Initial design and Usage
Agreement, Arrangements, and Assessments

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8. ___________ is a method for deriving the utility values that consumers attach to varying levels of a product’s attributes.

Business Analysis
Concept testing
Marketing Strategy Development
Conjoint analysis

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9. Which of the following lists the five components commonly associated with gaining insight?

Connections, Contradictions, Coincidences, Curiosity, and Creative Desperation
Context, Clarity, Consistency, Creativity, and Collaboration
Complexity, Comparison, Communication, Calculation, and Consensus
Communication, Coordination, Computation, Conceptualization, and Critique

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10. ____________ is a process that combines discovering an opportunity, blueprinting an idea to seize that opportunity, and implementing that idea to achieve results.