NPTEL Product and Brand Management Week 8 Assignment Answers 2024

NPTEL Product and Brand Management Week 8 Assignment Answers 2024

1. Which statement best describes the relationship between a product and a brand?

• A product is an intangible item, while a brand is a tangible concept.
• A product represents a specific offering, while a brand encompasses the overall image and perception associated with that offering.
• A product is designed for acquisition, while a brand is designed for consumption.
• A product focuses on satisfying needs, while a brand focuses on satisfying wants.

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2. What was the strategy behind the “One Nation, One Water” campaign by “Bisleri”?

• To promote Bisleri as the only brand of bottled water available.
• To emphasize the purity and hygiene of Bisleri water.
• To connect with people from different regions by using labeling in various languages.
• To highlight the affordability of Bisleri water compared to other brands.

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3. Who provided the following definition of a brand: “the product or service of a particular supplier which is differentiated by its name and presentation”?

• Murphy
• Aaker
• Philip Kotler
• Theodore Levitt

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4. Which brand is associated with the slogan “Share Moments, Share Life,” invoking memories of special occasions?

• Fujifilm
• Nikon
• Canon
• Kodak

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5. ………… reflects the brand’s ability to influence the behavior of the relevant market entities—its target customers, its collaborators, and the company employees.

• Brand equity
• Brand value
• Brand image
• Brand Power

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6. What does brand familiarity refer to?

• The size of the company
• The number of products sold by the company
• How well-known a company is
• The company’s market share

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7. Which of the following is one of David Aaker’s 10 Attributes of Brand Equity?

• Cost Efficiency
• Differentiation
• Product Variety
• Employee Retention

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8. What does the CBBE concept primarily focus on?

• The financial performance of the brand
• The internal operations of the company
• The consumer’s perception and response to the brand
• The advertising and promotional strategies

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9. Which of the following is/are NOT a reason why brands matter to consumers?
1) Identification of the source of the product.
2) Assignment of responsibility to the product maker.
3) Increasing the operational costs of the product maker.
4) Reducing search costs for the consumer.
5) Brands reduce the production costs for manufacturers.

Select the correct answer using the codes given below:
Codes-

• 3 and 5
• 2, 3, and 5
• 2 and 3
• 5 only

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10. What is the primary goal of strategic brand management?

• To increase production efficiency
• To design and implement marketing programs and activities
• To enhance customer service quality
• To focus solely on product development

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