NPTEL Marketing Management – I Assignment Solutions
NPTEL Marketing Management – I Week 1 Assignment Answers 2023
1. Which of the following statements supports the sales-driven approach to the marketplace?
- Revenue growth is the ultimate motive of a business
- Profit maximization is the ultimate motive of a business
- A superior product can drive sales in a company
- Sales and profit maximization are dependent on customer value
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2. In the context of marketing strategy, which set of principles involves dividing the market, selecting the most attractive segments, and crafting a unique brand perception?
- Market Research, Promotion, Branding
- Specialization, Expansion, Awareness
- Segmentation, Targeting, Positioning
- Market Penetration, Advertising, Differentiation
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3. The TATA Nano’s failure can be attributed to:
- High-quality materials used in its production.
- A strong and innovative marketing campaign.
- Overpriced positioning compared to luxury cars.
- Misalignment with its target audience’s perceptions and aspirations.
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4. What is the primary marketing strategy that Disneyland employs to create a unique and memorable customer experience?
- Offering the lowest ticket prices in the industry.
- Focusing exclusively on thrill rides and roller coasters.
- Implementing innovative technology for virtual experiences.
- Providing immersive storytelling, magical environments, and exceptional customer service.
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5. What is a distinctive aspect of the customer service at the Taj Mahal Hotel, Mumbai?
- Strictly adhering to a self-service model for guests.
- Delivering personalized and luxurious experiences with attention to detail.
- Offering standardized experiences to all guests.
- Providing basic amenities without any additional services.
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6. Which characteristic of services often poses challenges in maintaining consistent quality due to factors like human involvement and individualized experiences?
- Tangibility
- Heterogeneity
- Perishability
- Inseparability
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7. The term “The Customer Service Perception Gap” refers to:
- The difference between the quality of customer service provided and the customer’s expectations.
- The time it takes for a customer service representative to respond to an inquiry.
- The gap between various communication channels used for customer service.
- The interval between customer service training sessions
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8. Which of the following represents the correct chronological order of the evolution of marketing concepts?
- Product focus, Production focus, Selling, Marketing, Holistic Marketing, Market Orientation
- Production focus, Product focus, Selling, Marketing, Market Orientation, Holistic Marketing
- Selling, Product focus, Production focus, Marketing, Market Orientation, Holistic Marketing
- Production focus, Selling, Product focus, Marketing, Market Orientation, Holistic Marketing
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9. Which components are integral to the concept of Holistic Marketing, emphasizing creating a comprehensive and unified approach to marketing strategies?
- Internal Marketing, Integrated Marketing, Relationship Marketing, Socially Responsible Marketing
- Product Marketing, Competitive Marketing, Promotional Marketing, Targeted Marketing
- Traditional Marketing, Digital Marketing, Viral Marketing, Guerrilla Marketing
- External Marketing, Profit Maximization, Transactional Marketing, Reactive Marketing
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10. Green marketing focuses on promoting products and practices that:
- Use green color in their branding.
- Target niche markets exclusively.
- Emphasize environmental sustainability and responsibility.
- Include digital elements in their marketing campaigns.
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| Course Name | Marketing Management – I |
| Category | NPTEL Assignment Answer |
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